Supermarket Research

How argon supermarkets competing? Supermarkets are competing against each other use footing and no(prenominal) price. Supermarkets are always competing against each other and they volition continue do so far into the future. The ways which supermarkets are victimization to compete fall under two categories, either price or none price. Using the training I apply collected on my price survey I will compare the prices of two supermarkets, Tesco, Tesco and Safeway and see how they are competing using price. I will use the information I cast collected in my shop survey and the observations I pay made at the supermarket to see how Tesco is competing using none price.

none Price Tesco is competing in many ways using none price. Tesco also offers customers loyalty cards (see fig.6). These cards are apply in market research to collect data on customers. When the card is s dirty dogned at the checkout, information is collected about(predicate) the cardholder; the information collected is about what the person has bought, how much they spent, when they spent and at which store as well as information about the cardholder. This information is then sold onto companies. Tesco loyalty card can be used in any store as well as Tesco petrol stations, its reward can be used to collect points for in store vouchers, air miles and discounts in side the store.

Tesco has now changed the layout of the store so that it is easier for customers to find what they want. They beget changed the layout of the captivate because they felt it was to cluttered (see fig. 5). Located in the entrance were vending machines, public telephones, reward card advertisement and Tesco bank. They have also made the signs around the store a manage clearer. They have also moved the constitutive(a) foods. All of the organic grocery...

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