Why did company succeed or fail?

1.0         Introduction

        The business world has never encountered change so speedily as today. Taking an retrospective look at the businesses globally in the most recent hundred years, well-known multinationals failed, or even disappe atomic number 18d, however there are some slake performing brilliantly. The question for consideration: what determined the success and chastening of these companies ? How to distinguish whether a company is growing or wither? What measurements should be employed? According to Thompson L. John (2001, P. 135), an organization is flourishing if it is meeting the needs and expectations of its stakeholders, such that their support and commitment are maintained. However to measure performance of a business, merely counsel on the stakeholders is insufficient. A more comprehensive set of measures which manage stakeholders is provided by Thompson (2001, P.158) - A holistic framework of measures shown in understand 1.1. Basing on this framework, I use existing/existed companies as examples to expatiate observe factors that determine a companys success/failure; the key strategy they believed in; the steps taken to implement it; and the mode of measurement for success/failure.

2.0         Why do some companies keep an eye on?

        Today, surviving and thriving in an economy surrounded by intense competition, exponential growth in information, and rapid expert advances, the company has to possess superior technology and/or companionship that sets it apart from its competitors, be able to formulate and implement strategies that bequeath enable it to excel over judgment of conviction, and at the same time be responsive to the needs and demands of its various stakeholders. (Tung, 2001, P. 1) By examining a number of successful world class companies, one provide observe that strategies they applied vary from company to company. There is no one unique way to attain the victory: companies may focus on overlapion cost effectiveness, or product differentiation; companies may also strive for total...

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