American Airlines Case Study BUS 490 Strategy and Policy

American Airlines Case Study

BUS 490 Strategy and Policy

American Airlines Background

1920s

In 1926, a young aviator named Charles A. Lindbergh stowed a bag of mail in his little DH-4 bi skitter and took off from shekels for St. Louis. Later that day, he and two other indicator lamps flew three plane loads of mail from St. Louis to Chicago (AMR Home Page).

At the time, Lindbergh was chief pilot of Robertson Aircraft stack of Missouri, which was the second aviation company to hold a U.S. airmail contract. It was one of scores of companies that eventually consolidated to ashes the modern-day American Airlines. The consolidation began in 1929, when The airmanship Corporation was formed to acquire young aviation companies, including Robertson. In 1930, The Aviation Corporations airline subsidiaries were incorporated into American Airways, Inc. In 1934, American Airways became American Airlines, Inc (AMR Home Page).

1930s

It was in 1936 that American was the first airline to travel the Douglas DC-3 in commercial service. By the end of the decade, American was the nations proceeds one domestic air carrier in wrong of revenue passenger miles. On Feb. 16, 1937, American carried its one-millionth passenger. American Airlines began trading on the New York Stock Exchange on June 10, 1939 (AMR Home Page).

1940s

In 1944, American introduced the first domestic scheduled U.S. dispatch service with the DC-3. As the business grew, Douglas DC-4, DC-6A and DC-7 freighters were put into service in the 1940s and 1950s.



From 1945 to 1950, American operated American Overseas Airlines (AOA), a trans-Atlantic division, which served a number of European countries. This was Americans first European service. AOA was formed as a result of a merger between the internationalistic division of American and a company called American merchandise Airlines. AOA merged with Pan American World Airways...

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