Research to Promote UK?s Men?s CosmeticMarketContent1 Background- 3 -2 belles-lettres Review- 4 -2.1 UK?s cosmetics market- 4 -2.2 Men?s dish out ? Market Highlights and Trends- 7 -2.21 Men?s cosmetics market trend- 7 -2.22 Demographic analysis to Men?s cosmetics- 8 -2.23 UK?s Men?s cosmetics market- 10 -3 Aim and Objectives- 12 -4 Methodology- 13 -5 Secondary evidence- 13 -5.1 UK?s Demographics- 13 -5.2 Budget and instigator factors- 14 -5.3 Industry?s Threats- 15 -5.4 Current selling Strategy- 15 -5.5 New Distribution Channels for Men?s Cosmetics- 17 -6 Conclusions and Recommendations- 18 -Reference- 21 -Bibliography- 25 -1 BackgroundA ?cosmetic harvesting? means any substance or preparation intend to be placed in contact with the various international parts of the human body (epidermis, hair system, nails, lipsand external venereal organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition (EUCosmetics directive, 1976). The legal residual between a cosmetic and a drug is primed(p) by a products intended use. Different laws and regulations apply to separately type of product. Firms sometimes violate the law by marketing a cosmetic with a drug claim, or by marketing a drug as if it were a cosmetic, without adhering to requirements for drugs (Office of Cosmetics and colorize Fact Sheet, 2002).
Cosmetic industry is fundamentally related to battalion?s everyday life.
Manufacture of Perfumes and Toilet Preparations have a total turnover of more or less £11 billion, pre-tax profit of about £0.5 billion in UK, as reported by ICC plum Data Base(2007). Steady growth in the near upcoming could be expected. UK Gross Domestic Product (GDP) is forecasted (Source: Treasury, 2007) to grow by between 2.4% and 2.6% year by year, indicating a...
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