Swot- Lego Group

The LEGO pigeonholing Case Study LEGO as we know it nowadays prototypal came into being in 1949 when Kirk Christiansen used a in the raw corporal plastic to create simple four and eight continue building blocks. LEGO theme increased and developed orbitwide year by year with successes and fails but nowadays LEGO Group is considered as one of the most famous and successful spiel brands in the world. Strengths LEGO Group in terms of sales is the worlds sixth largest toy manufacturer, a increase with a narrative and to which any generations feel attached. It is famous brand worldwide. A product that has sub-groups of products enabling it to attract a larger consumer base. LEGO Group has successfully introduced line extensions, which should help strengthen the brand. The product withal has a unique exchange point. The toy of LEGO is aiming to capture a original imagination and also enable it to stand extinct in the market of dolls, cars, computer games etc. It is promoted as a trunk of play, which can be a beardown(prenominal) selling point when trying to compete with educational toys. devising major(ip) steps into virtual world is one of the main strength. As we know company has its webpage provided in different languages and tutorials of explaining how to play.

a nonher(prenominal) strength of LEGO Group is the broad of products it sells and its ability to create products for children of alone ages. This is coupled with different products are engineered at different surface reap markets (determined by age). This may help ensure that consumers (the children) do not stop purchasing because they feel they have braggy out of the product. It also makes the consumer believe that the pr! oduct is more personalised to them. The schooling of target markets over age groups may also help detainment the consumer for longer, and so encourage the consumer to form a greater vex with and more loyalty to the product. Weaknesses LEGO is beginning to produce products whose decease is distant from the original building blocks, and so the new products...If you requirement to get a full essay, order it on our website: OrderEssay.net

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