Mini Case

TTY Biopharm was funded in June 22, 1960 as a traditional pharmaceutical adjoin to focusing on manu mooringuring and moveing generic medicine. Due to the intense rivalry from both local and outside(a) big-name pharmaceutical guild, wrong company positioning, and inappropriate production and marketing strategy, TTY Biopharm was nearly impoverish in 2005 when Jung-Chin Lin became the new CEO of this company. One day in 2006, Jung-Chin Lin is sit down in his office and reading all the diachronic and occurrent reports from both department in order to go on a way for TTY to survive from the nearly-bankruptcy billet. By analyzing all the reports and the current specialise of pharmaceutical industry in mainland China, Jung-Chin believes that the small tax taxation raised from the original business theoretical account is not bearable for TTY to either get out of its present difficult situation or operate in the future. Thus, a transformation of TTYs business model i s necessary, said by Jung-Chin Lin. In order to choose an appropriate business model, Jung-Chin Lin is also considering terzetto other problems. First, product specialization or product diversification. Second, enthronization in R&D or not. Third, take infirmary or traditional drug stores as the target buyer.

amplify Specialization or Product Diversification When Jung-Chin Lin accepts the job offering as a CEO of a local pharmaceutic company, the head start thing he has to face is a pathetic fact of the pharmaceutical industry in Taiwan Given that at that place are so umpteen pharmaceutical companies in Taiwan, no(prenominal) of them is big enough to compete with intern ational pharmaceutical companies. In other w! ords, local companies are indisposed to invest in R&D because they believe that any(prenominal) they get from R&D would never be split than products developed by international pharmaceutical companies. Thus, local companies race to manufacture and sell generic medicines, a business model that is also utilize into TTY Biopharm....If you want to get a full phase of the moon essay, order it on our website: OrderEssay.net

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