Beiersdorf.

Description of come with Beiersdorf is a leading international mark justs fraternity which has interests in the cosmetics and toiletries, medical and adhesive tape industries. The company focuses on the discipline and cultivation of a handful of strategical internation every(prenominal)y storied brands, the most famous among which are Nivea and Hansaplast. The concourse has over 18,000 employees and in excess of 100 affiliates worldwide. The company whole shebang through ternion divisions: Cosmed - involved in the knowledge and marketing of cosmetic products. medical checkup - engaged in the knowledge and marketing of products in the handle of medicinal skin supervise, ain healthcare, professional wound care and orthopedic care. Tesa - produces self-adhesive products for industrial applications (e.g. the printing, packaging and automotive sectors) and retail consumers. The company lays a heavy idiom on research and development and is currently building a new c osmed research nerve centre in Hamburg, which is referable to open in 2003. Beiersdorf believes that to re of import emulous in an increasingly crowded market, it must stay at the promontory of developments and offer brands which consumers trust and believe to be cherish for money. strategic Position & deoxyadenosine monophosphate; Generic Strategic Approach         Beiersdorf AG is a company with a wide range of produced goods, which means that it eccentrics a tough competition.

It is presented at a multiple number of markets. The corporeal object group is quite big, meaning that it is very with child(p) to face a rivalry from the alternative producers. Multination als such as Procter & Gamble, Unilever a! nd LOreal are huge firms with a very good perspective on the market and a big manoeuvre group.         The main competition comes from the cosmetics market, where Beiersdorf has the biggest stake. The tar ca-ca group includes women of almost all ages and cultures, which creates an enormous responsibility for production image and quality. If you want to get a full essay, order it on our website: OrderEssay.net

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