Avon Corperation Case Study Review 2003. A look at Avon's strategy past and current with focus on change.

Avon Case Study Although Avon Products, Inc. is the worlds largest handle-selling organization and beauty product merchandiser, the lodge moldiness strategize to maintain its number one position in the future. With operations in 143 countries divided into 53 markets and 4 handle ( jointure America, Latin America, the Pacific, and Europe), Avon is a worldwide company that of necessity to develop a long-term, global strategy. However, since sales performance, demographics, and culture atomic number 18 so different in their regions, Avon should also have a regional strategy that is in line with its global one. Avons direct selling method is super winnerful in close developing countries; ironically, Avon is declining in the region where it first experienced success - conglutination America. The reality is that the outside environment, namely culture and demographics, of North America has changed so much(prenominal) that direct selling, door-to-door, is not an optimal stat istical distribution channel. Avons target consumers, women, are change magnitudely working outside the kin; therefore, many times when salespersons rings the doorbell, nobody will answer. Also, the US population is increasing mobile, meaning that both customers and salespersons are go more frequently, which makes it unenviable to establish a loyal, stable customer base. Avon should benchmark the contention in North America, analyze the take up practices, and restrategize to follow suit.

In addition, Avon should import concepts that are working in developed economies, such as Japan and Europe, to North America. My recommendation for Avon in North America is that Avon should s trengthen its retail break division groun! d on the positive financial information given from 1999-2001, which shows that meshwork sales in North American retail stores has change magnitude from 3.4, to 8.5 and then to 13.9 million. I motion Avons alliance with JC Penny and project that Avon consider other marketing intermediaries because marketing intermediaries specialize in promoting, selling, and... If you want to get a full essay, order it on our website: OrderEssay.net

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