Organization as Political Systems

Globalization and Americanization: two different ideas

Globalization broadly refers to the explosion of global linkages, the organization of social disembodied spirit on a global scale, and the growth of global consciousness, therefrom the union of world markets. On the other hand Americanization is to obligate a permanent background of American images and sounds (Watson par.4). Therefore globalisation and Americanization are too different ideas that do not remember the same thing.

Critics like Dezalay believe that globalization is in fact Europeanization or Americanization, and that it threatens to overwhelm or all bury the cultural norms and values of other countries. Although American brands such(prenominal) as Mc Donalds, Coca-Cola Nike can be seen in all(prenominal) country, critics say these countries are Americanized because they disregard their grow and accept these exotic brands leading to cultural imperialism which they term as Coca-colonization, wal martization, mcdonaldization, disneyfication of these countries (Watson, Par 3). It is much realistic to say that globalization promoted the spreading of diverse cultures and these American companies are only competitors in a free market. The betrothal of these American brands is done freely on the foreigners and its not hale upon them like in colonial days. Therefore it is only synthetical to say that globalization will only lead to cultivation, the process by which a culture adopts another culture traits.



Globalization is about worldwide economic activity, open markets, disceptation and the free flow of goods and services.

For example we define Nollywood movies from Nigeria and learn about the West African culture, we eat pizza that originated in Italy, we follow fashion trends set in France, we get wind to music sung by American, Canadian, and Australian, we use computers made in Japan, and we eat chocolate made in Switzerland.

Chuang, in Communication and Global Society, said, The Americanization of...

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