Husky Injection Molding Systems (Canada; machinery)

Introduction

As one of the worlds premier manufactures of plastic injection stamp equipments, husky had experienced significant growth and profitability during the early 1990s. However, since 1995, competitors began to work out curmudgeonlys major markets with comparable quality products at a determine that is much lower, meanwhile, their demand also decreased due to the deficit of resins. All in all, Husky was facing a series of serious trouble for the coming year. Hence, it was a critical maculation for Husky to make wise decisions to respond to the challenges.

Huskys Corporate Strategy

Unlike opposite vendors of equipment, Husky promotes itself as a supplier of established pulverization solutions for the plastic industry. Hence, Husky leaves the clients with additional products that would work with its molding machines, such as hot runners and robotics. In addition, Husky has a lord sales bosom that has a profound discernment about the industry and the product, and therefore is able to provide carry out factory solutions for clients. Finally, Husky has a set of value-added services to support clients setting up the systems from the very beginning. In a word, what Husky is doing is to have a professional crew to solve industrial problems, instead of just selling a single piece of equipment.

As a Canadian company, Husky derived more than 95% of its sales abroad due to the wide spread of Huskys sales force in 17 countries.



Besides, technical centers in key locations provide local technical support and training. All these ensure that professional salespersons are supported by qualified technical force in terms of after-sales services, which goes along with the companys overall mission, to provide complete factory solutions.

In making corporate decisions, Husky takes stakeholders, instead of shareholders, into consideration. Its work conduction reflects the concern of environment and employees, the value of hard-working and...

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