Environmental Impact On Marketing

environmental impact on Marketing Introduction In recent times environmentalism has been the focus of much attention in Ireland. Issues such as conservation, recycling, pollution, waste management and organic and indispensable products have stirred much interest in the humanity arena. Political initiatives at European Union and Government level, belligerent activity and changing market expectations all have a major effect on a wide drop of merchandise functions. As environmental pressures on producers and distributors increase, environmental marketing is becoming a much more pronounced responsibility.

environmental marketing includes a broad spectrum of activities, such as advanced product development and product modification, alterations to the manufacturing process, redesigning of packaging, as well as refining promotional material. Some companies rely on an environmentally friendly image for their competitive success. Some element of ‘ parking area’ marketing is cl...If you want to get a full essay, align it on our website: Orderessay

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